We're excited to share this feature today from Katie Coleman Photography on a recent Portland personal branding photo session! Personal brand photography has become a must-have for so many of us, and Katie is based right here in Newberg to serve you!
"If people like you they will listen to you, but if they trust you, they’ll do business with you."
How do you get someone to trust you if you’ve never met them? Think about your experience with certain brands that you purchase over and over, or when you scroll Instagram. Who have you subscribed to and look forward to their posts? On some level, you probably have a sense of trust that they will consistently deliver, whether it’s entertainment, a product, or a service. That’s ultimately the goal of personal brand photography, curating a story of images that allows your viewer to get a deeper understanding of who you are, what you stand for, and what you are promoting or selling, in hopes of organically building a sense of trust.
Who can benefit from personal brand photography? A lot of people! It’s for your small brick and mortar business owners, social influencers, authors, MLM sellers, artists, bloggers, etc, basically anyone that wants to build their online presence through photography.
There are lots of benefits to a personal branding photo session. In addition to building trust with your viewer, it also allows the busy entrepreneur to save time when it comes to social media as the thought has already gone into curating images for you. You also walk away with a commercial license for your images which allows you to edit and modify those photos as you see fit for your brand. This means you can add text to an image for your website banner, overlay a quote for your Instagram feed, or alter the coloring for an ad.
You may be thinking, well how many images of myself do I really need? People don’t want to see my face everywhere. Well first, personal brand photography doesn’t only focus on photos of you, but can incorporate physical products, props, and close up images specific to your brand. Think “stock photos” that only you have access to, setting your Instagram feed or website apart from the competition. And second, people actually do want to see you. They want to know who you are and who the face is behind the service or product.
Meet Jessica Johnson, a Portland lifestyle blogger, influencer, event planner, author and speaker. Jessica began her influencer and blogging journey under the title The Complicated Blonde, which she shares was, “to inspire others to take back their power in an otherwise seemingly powerless situation” after her divorce. Since then, her journey and her brand has evolved and she’s ready to take her blog and business to the next level.
For our session, Jessica wanted to communicate fun and flirty and so we met up in downtown Tigard for a few shots and then headed over to downtown Lake Oswego to finish up the shoot.
I’m so excited to see what Jessica has in store with her new website and content! With her fun and laidback personality, she’s totally relatable and one you’ll want to be following. Check out her Instagram, Pinterest, and Facebook pages to follow along on Jessica’s journey!
Ready to chat more about creating your own personal brand photos? Hop over to Katie Coleman Photography and get in touch with her!